ALL DESIGNERS:

2014

2013

Eszter
Cselényi

/Hungary/

Metropolitan Showroom
4–6, Aulich Street, 5th District
Budapest

E info@celeni.hu
T +367 03 602 811

I established Celeni fashion line in the year 2010, after I had started with the Krea Design School. Fashion has always been the passion of my life. I try to convey to my clients all the excitement that I feel about every detail of the design process, every little piece of the outfits that I make. I believe that in Hungary time will come when more and more people will choose young designers’ pieces as much as those of the major brands, a time when unique style and high quality will truly be appreciated.
Today’s society has experienced big changes with which women have changed too. However, the femininity has not changed. That is why I am trying to create a brand that praises femininity, wearable in everyday life, the one that with the proper use of accessories becomes very versatile from daywear to eveningwear.
Celeni brand, the products of which are maufactured solely in Hungary, does not possess flagship stores. I would rather like it to be presented in luxury multibrand stores, the number of which will in time grow in Hungary as well as worldwide.

The 2014 AW collection of Celeni is a kind of journey in time through the rural life of Russian aristocracy and the world of magnificence in Saint Petersburg. The collection recalls the film version of Onegin made in 1999. The colour scheme typical of the bare winter landscape by Dutch painters is also reflected in the collection, the brown appearing on the bole and leaves, the green halms peeping from under the snow as well as black and white.
The collection represents a man–woman duality, sexual identity, relationship between strength and weakness, that in the language of fabric usage embodies contrast between leather and muslin, woolen and tender knitted, fur and woolens. The black carriage that in the movie carries Onegin over endless winter scenery turns into the accessory line-up.
The straight and slightly masculine tailoring, the feminine, theatrical maxi dresses and skirts reveal the innocent female soul opposed to the adult, steady and dominant woman.
Romance and melancholy depicted in the movie and in the paintings are present in everyday life too, and sometimes it is good to sink into them even if the feelings that emerge meanwhile are not so positive.

AW

Photographer: Bence Csernák
Model: Flora, OMG Model Management
Hair: Tamás Tabajdi
Makeup: Leslie Zsedely
Styling: Barbara Urbányi
Jewellery in co-operation with Dorottya Nyikos NYD (www.nyd-design.hu) and Sára Hajgató, BOTANIKA (www.facebook.com/hellobotanika)

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